Internet Strategy

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"You know, no matter how great you think your website is unless consumers can find it, it’s like winking at a girl in a dark room. Nothing happens. The internet can be the great mystery of our time for most business owners. 

If you opened a second brick and mortar location for your business would you do on a shoestring budget? Would you buy second tier equipment and hire substandard employees? Of course not, but every day some business owner slaps up a web page and the wonders why nothing happens.

If you are in business today you need a web presence that, at a bare minimum, duplicates your physical location. The first thing that consumers do when shopping you in today’s market is to look you up on the internet.

We live in the age of information and consumers are armed to the hilt. A lot of buying decisions are made about you before the customer ever comes into your place of business.  If your web site does not measure up they won’t even come in at all.

With the advent of Facebook, Twitter, Myspace, podcasts and blogging customer interaction has moved from weekly to daily to hourly and in some cases even minutes can make a difference. Your site should be able to interact with your customer on all levels.

Look, you change product lines in your store and would not think twice about dumping a line that doesn’t move but then why would you settle for an old static web site that never changes?

A full service site can work for you 24/7/365, save you money, and update your customers of your every move. It also helps you build relationships, create customer loyalty and, depending on what you do, it could even act as a sales person taking orders around the clock.

It’s the 21st century but unfortunately when it comes down to the internet most business owners are living in the 1800's. The problem is we tend to shy away from what we don’t understand. Let’s face it, you will have to master the internet or you will be left behind in a cloud of dust; it’s that simple.

The days of having your brother’s nephew’s cousin build you a web page are over. You would not have him come in and lay out your newest location across town, would you?

To us everything works hand in hand. There has to be a reason to do it, how is it going to work and how will we track and manage it. Is it easy for the customer to navigate and will it fulfill all their needs.

How long does it take to load and can the client update it or will someone else have to do it. How will we capture names and what will we do with them. All these questions are equally important and need to be adequately answered.

Depending on how your internet presence is created will decide if it is an asset or a liability. Which is yours? To talk to us about it click here and tell us what you need. We’ll start the ball rolling.