That’s right, I said it. You should not advertise until of course you have read this. Why is it we as human beings plan everything in our lives? All the important moments, all the events that mean something to us, we plan for college; we plan for our children coming into the world.

We even plan our own funerals and we are not even going to be there, so to speak. But yet we will charge right into an advertising campaign with little more preparation than what’s it going to cost, how much is a spot, what’s the price per column inch or how many views will we get. 

Here at IdeaFactory marketing, we think; all the time. It’s what we do. it’s what makes us different. We look at your money as we were spending our own, if we’re spending money at all.

The idea is everything. It keeps us on track and keeps us honest. Would you set sail on a ship when the captain has no maps or a course set? No. Then refuse to listen to anyone who wants to take your hard earned money and sling it against some make believe wall and see if any of it sticks.